Ever Wondered How Much the Influencers Make?

Influencers are those people who have fan bases on social media and “influence” their audience to buy certain products

Influencer marketing is one of the fastest and most effective ways to reach your target audience on platforms like Facebook, Instagram, Twitter, and more.

It can be a challenge to work with the influencers because the costs vary according to different factors like the industry you’re in or the goals of your campaign.

But what exactly is an influencer, and how much do influencers make? Can an influencer help your business grow? This article will answer those questions and will dive into how much influencers actually make.

Who Is an Influencer?

Influencers are quite common in the marketing field, and you’ll even find many celebrities who take part in this activity. From popular actors like Selena Gomez, who promote brands like Coca Cola to even sportspeople like Cristiano Ronaldo, who promotes Nike, they’re all big-time influencers as people tend to trust a brand more when they see faces they’re familiar with.

Anyone can build a fanbase on their social media account and use that position to market products; you just need to be a decent human being. If a friend buys a product because you shared a story about that product, you can technically consider yourself an “influencer.” 

It’s said that around 70% of teenagers trust the influencers over celebrities, which means it’s safe to say that influencer marketing is here to stay.

How Much Do the Influencers Charge Per Post?

Influencers on the platform charge an average of $25 per post, per 1000 followers.

Basically, an influencer’s social media post is an ad placement, but how much do influencers charge for an ad?

In a study, it showed that the average influencer could charge different rates depending on the medium they choose to influence on:

  • Snapchat Influencers can charge around $10 per 1000 followers
  • Instagram Influencers can also charge approximately $10 per 1000 followers
  • YouTube Influencers can charge about $20 per 1000 followers
  • Facebook influencers can charge around $25 per 1000 followers

Remember, these are just estimates. Usually, the influencers don’t share their rates to the public but a way to find out what rates a social media influencer can charge is by following the one cent per follower rule. Also considered the $100 per 100,000 follower rule, this method is a good starting point to build a budget.

You don’t have to be able to afford Kim Kardashian, who apparently charges up to $500,000 for just an Instagram photo. You’ll be able to find a lot of the influencers that are within your budget, depending on your objective.

Influencer Pricing Depends on Many Factors

Typically, influencer rates differ significantly, so you should take this information into account:

  • How many followers and fans the influencer has
  • How much engagement their posts garner
  • How well they fit with your brand and following
  • The number of posts you want
  • What type of post (video, image, podcast, etc.)
  • How much effort is required by the influencer (will you provide media or should they?)
  • Where the ad will be promoted – will it be on the influencer’s account, are you cross-posting it, or are you asking them to feature in your post?

But how much exactly do the influencers charge? Many influencers set their own rates but you should know that there are different tiers for influencers that determines their price.

Micro, Power Middle, Macro Influencers, Nano & Free Influencer Marketing

Micro, Power Middle, Macro Influencers, Nano & Free Influencer Marketing

There are five different types of influencers based on their fanbase size:

  • Micro-influencers
  • Power middle influencers
  • Macro influencers
  • Nano influencers
  • Free influencers

Micro-Influencers

These influencers offer the most authority in specific and narrow niches. Although micro-influencers have a smaller follower count than celebrities, these followers are very dedicated and amount to around 10,000 people or less. Micro-influencers are perfect to market products as they are more affordable and bring higher levels of engagement.

Power Middle Influencers

Typically, these influencers have an audience size that ranges between 10,000 people to 250,000 people. You can expect power middle influencers to already have experience working with a brand, which is always a bonus.

Macro Influencers

These influencers are the bigger fish of the social media pond, and they are basically the digital celebrities of Instagram, Facebook, and other platforms. You can expect their follower and subscriber count to be anywhere from 250,000 to over 1 million people.

The potential that macro-influencers have is much higher than that of micro and power middle influencers. But with a wide reach comes a lower engagement rate and higher costs.

Nano influencers

Nano influencers have a community of followers between 1,000 and 10,000 and charge around $10 to $100 for each post. 

If they do not have a large community, it’ll be easier to negotiate the delivery of products that you want to increase visibility for without having to pay extra.

Free Influencer Marketing    

If you’re lucky, you might come across some fans of your brand who have a decent social media following. You might be able to tempt them into an arrangement that gives them free products while getting you free publicity.

You could even use content that is already available from existing fans. You just need to repost, retweet, or share the content on your social media profiles and make sure you tag the influencers involved.

However, there should be some incentive – exclusive access to new products, exposure for their personal brands or compensation.

To Sum It Up

Ultimately, it’s best if you could use a combination of these influencers. Use a free influencer whenever and wherever you can and reach out to established the influencers to keep your products in the minds of your target audience.

No two influencers are made equal. Some marketing strategies will work better on Instagram than Facebook, and some prices will vary depending on where the post will appear. Either way, the power of social media influencers cannot be denied, so if you want to boost your company’s online presence, this would be a great way to do so.